Mike Fletcher is a freelance writer, digital content provider, professional photographer, editor and journalist. He owns Slippy Media, providing content solutions for a wide range of clients.
IBTM World Forum for Advocacy brings 80 senior leaders together for meaningful debate to drive change
November 2024. The IBTM World Forum for Advocacy, in partnership with The Business of Events, brought together 80 senior leaders and policymakers from around the world on Monday, to discuss various issues related to communicating the economic and social impact of global business events. Mike Fletcher reports.
Unifying the message of advocacy
November 2024. “We can only spread a unified message if we create more forums, stand on more stages, share more case studies, and drive a constant narrative that can be repeated all over the world," ICCA’s Senthil Gopinath tells Mike Fletcher
The role of business events in combatting over-tourism
November. 2024. Can business events play a role in helping to tackle global issues like over-tourism? Eloísa Urrutia, Head of Global Sustainability, Meetings & Events at American Express Global Business Travel, tells Mike Fletcher how the industry can make a positive difference.
Budgets, confidence, spend and AI use cases, all expected to rise in 2025
October 2024, Mike Fletcher looks through the findings of the latest Global Meetings and Events Forecast from American Express GBT Meetings & Events.
Industry tributes pour in for Gemma Huddleston
October 2024. Industry tributes have been flooding in for Gemma Huddleston, the former marketing director of Brand Events, who has died at the age of 48. Mike Fletcher reports.
Event spend remains strong as UK marketing stalls ahead of Autumn Budget
October 2024. Events remain a strong contender for quarterly marketing budgets, ranking second for growth in the most recent Bellwether report from the IPA. Mike Fletcher reports.
The catalytic effects of business events
October 2024. Sherrif Karamat, CAE, President and CEO of PCMA, tells Mike Fletcher how it’s the impact, not the numbers, that define the business events industry’s position and purpose.
Workplace mental health and the role of group coaching
October 2024. World Metal Health Day took place earlier this month, themed around workplace mental health. Mindbeat looks at the role of group coaching in fostering a supportive and empathetic work environment. Ghost-written on behalf of partnerships director, Val Kessell.
Advocating for the value of Business Events
October 2024. The IBTM World Forum for Advocacy will bring together an invited group of senior leaders, policymakers and influencers to the Torre Melina Gran Melia hotel on the afternoon before the 20th-anniversary edition of IBTM World opens in Barcelona.
IBTM World Exhibition Director Claudia Hall tells Mike Fletcher what she’s hoping it’ll achieve and why advocacy is such an important issue.
Cvent CONNECT Europe 2024: Everything You Need to Know
October 2024. Cvent CONNECT Europe 2024 is just around the corner, and you won’t want to miss out on what's in store. Mike Fletcher previews the annual event tech conference.
NEC switches to single carpet tape supplier to ‘protect hall floors’
October 2024. The NEC Birmingham has mandated organisers use a single floor tape supplier in a move that could cost a customer with an exhibition spanning 100,000 sqm an extra £5,000-£10,000 to build their show. Mike Fletcher reports.
Pendigo Events answers organiser concerns
October 2024. Pendigo Events managing director Anthony Mitchell answers the questions organisers have been asking Mike Fletcher to put to the NEC’s new in-house organiser arm.
Inside the strategic mind of RX
September 2024. RX’s global chief strategy officer, Peter Lindsay, commemorates a year in the role by talking to Mike Fletcher about his achievements and the organiser’s strategic direction.
25 Event Planning Tools That Will Make Your Job Easier
September 2024. Discover critical event planning tools and other useful tech to help with CRM, project management, communication, and organisation. By Mike Fletcher
Piloting AI Coaching for Professional Development - Mindbeat
September 2024. Earlier this year, Mindbeat announced AI-powered coaching to support its global network. Mike Fletcher reveals we’ve learned so far from our trials with VELUX.