Mike Fletcher is a freelance writer, digital content provider, professional photographer, editor and journalist. He owns Slippy Media, providing content solutions for a wide range of clients.
How to Build an Event Website that Converts (& Drives Registrations)
March 2025: Learn how to create a high-performing event website that converts online visitors into in-person attendees. By Mike Fletcher
Space show rivalry resolved as ADS partners with Hub Exhibitions
March 2025: Hub Exhibitions, organiser of Space-Comm Expo, which takes place at Excel London this week (12-13 March) has signed a partnership with aerospace trade body ADS, which finally sees a resolution between two rival trade exhibitions for the UK space industry. Mike Fletcher reports.
TBOE reveals Global Policy Forum speaker line-up
March 2025. RX Global UK managing director Kerry Prince and Manchester Central CEO Lori Hoinkes will explore the impact and opportunities for trade shows to deliver more growth for the UK economy as part of The Business of Events’ Global Policy Forum agenda, published today. Mike Fletcher reports.
Brit Awards artists protest government proposals on AI and copyright
March 2025. The recorded music association, BPI brought its Make It Fair campaign to the Brit Awards 2025 with Mastercard on Saturday (1 March), with UK artists and rising stars protesting government proposals on AI and copyright. Mike Fletcher reports.
2025 Meetings and Events Trends: Must-Know Trends Shaping the Industry
February 2025. Cvent’s annual trends guide, a deep dive into the opportunities and shifts set to define the meetings and events industry in 2025. Written and compiled by Mike Fletcher.
How to Make Your Events Accessible: Insights from Shani Dhanda
February 2025. Shani Dhanda talks to Mike Fletcher about the incoming European Accessibility Act and why event planners mustn’t ignore the spending power of persons with disabilities.
How to create a neurodivergent-friendly workplace - Mindbeat
January 2025. Neuroscientist-turned-executive-coach, Vida Skreb shares with Mike Fletcher practical insights into how businesses can create inclusive workplaces where everyone can do their best work and enjoy the benefits of a more diverse, engaged team.
Visit Scotland’s Brownlee Steps Onto The World Stage as PCMA Chair
January 2025. Neil Brownlee is the first non-North American chair of PCMA. He sits down with Mike Fletcher to discuss both his new role and his 16 years of experience championing business events in Scotland.
32 Conferences & Events You Should Attend in Europe in 2025
January 2025. Take a look at our recommended calendar of key events for 2025 and start planning your trade show and conference diary today.
Martyn’s Law: What You Need to Know For Your Events
January 2025. Venue and event security procedures will undergo a radical change this year with the introduction of the Terrorism (Protection of Premises) legislation. Ghost-written on behalf of Cvent's European Marketing Director, Felicia Asiedu.
MIA publishes Martyn’s Law guidance for UK venues
December 2024. Research from the Meetings Industry Association (MIA) has found that 43% of UK venues are unsure how to prepare for the introduction of new anti-terrorism legislation, due to become law in 2025. Mike Fletcher reports.
B2B is dead, long-live business-to-human
December 2024. At the end of your B2B strategy will be a human, not a business. Act accordingly argues Cheil UK’s Rikke Wichmann Bruun as part of The Drum’s B2B focus. Ghost-written on behalf of Cheil UK.
IBTM World Forum for Advocacy brings 80 senior leaders together for meaningful debate to drive change
November 2024. The IBTM World Forum for Advocacy, in partnership with The Business of Events, brought together 80 senior leaders and policymakers from around the world on Monday, to discuss various issues related to communicating the economic and social impact of global business events. Mike Fletcher reports.
Unifying the message of advocacy
November 2024. “We can only spread a unified message if we create more forums, stand on more stages, share more case studies, and drive a constant narrative that can be repeated all over the world," ICCA’s Senthil Gopinath tells Mike Fletcher
The role of business events in combatting over-tourism
November. 2024. Can business events play a role in helping to tackle global issues like over-tourism? Eloísa Urrutia, Head of Global Sustainability, Meetings & Events at American Express Global Business Travel, tells Mike Fletcher how the industry can make a positive difference.