Mike Fletcher

September 2021. If content was considered king before the pandemic, the enforced move to virtual and subsequent evolution to hybrid event formats has seen content’s ascendency from monarch to deity in the space of just 18 months. Mike Fletcher reports.

September 2021. News UK has launched News Live, a standalone events business that will develop face-to-face, branded experiences as well as managing the media group’s existing events portfolios. Mike Fletcher reports

September 2021. Mike Fletcher reveals the findings from a survey conducted to mark the one-year anniversary of the UK chapter of the Unstereotype Alliance.

September 2021. ISO 27001 certified tech providers stand-out from the competition because they are best placed to help organisations protect their data assets and meet compliance objectives. This is particularly important for virtual events platforms who must be trusted to keep event data and content safe, says Mike Fletcher.

August 2021. Following her on-stage performance as the emcee for Hybrid Events Ignited, Samme Allen sat down with Glisser’s Vanessa Lovatt to discuss the evolved role of the virtual and in-person moderator.

August 2021. In July, Glisser ran the first fully fledged multi-hub hybrid event - Hybrid Events Ignited. Here are a few thoughts on the experience from London in-person attendee, Mike Fletcher.

August 2021. An article for The Drum on how marketers can respond to changes in consumer behavior across retail. Ghost-written on behalf of Chelsea Horncastle, director, product innovation and insights at OMD EMEA.

August 2021. SEE Network arranges meeting and incentive programmes across five Nordic countries - Sweden, Norway, Denmark, Iceland and Finland. Flavius Chilcos speaks to Mike Fletcher.

August 2021. M&C Saatchi has teamed up with The Voice Newspaper to help boost completion of the Black British Voices project. Mike Fletcher reports.

August 2021. Mike Fletcher offers tips and advice for levelling-up webinar event planning

August 2021. If you only know Munich for Oktoberfest, it’s time to rediscover this Bavarian gem, Katharina, SEE Network’s head lady in the German city tells Mike Fletcher.

August 2021. A 10-page ebook detailing key takeaways, insights and knowledge from a four-day virtual event, hosted by 3D Experience company, Dassault Systemes around the issues of digital transformation and business sustainability.

July 2021. A series of articles, written from conducted interviews plus analysis of the findings from the Savanta BrandVue Most Loved Brands 2021 study, which evaluated more than 2,000 brands.

July 2021. The media may have us believing that offices will remain empty and we’ll all be a lot more sociable post ‘Freedom Day’. But for brands requiring a deeper understanding of audience behaviors, it may not be as simple as that. Ghost-written for OMD EMEA and published by The Drum.

July 2021. The Hybrid Dilemma: when virtual meets reality, broadcast from the May Fair Theatre earlier this month. Mike Fletcher reports.