Mike Fletcher is a freelance writer, digital content provider, professional photographer, editor and journalist. He owns Slippy Media, providing content solutions for a wide range of clients.
February 2019. Before there was Airbnb, pre-Uber and prior to Netflix’s response to those household cries of “Why is there nothing good on TV?” brand strategy focused on the notion of best practice. Over the past decade, challenger brand strategies have changed all that. Ghost-written for PHD’s Worldwide CEO Mike Cooper.
October 2018. Following this year’s UFI Congress in Russia, Craig Newman from the Johannesburg Expo Centre begins his tenure as President of the global association for the exhibitions industry. Mike Fletcher caught up with him to hear his aims and ambitions.
October 2018. A 24-page series of articles promoting openness and inclusion, part of a campaign to encourage PHD leaders across its global network to help initiate more diverse, open and inclusive workplace environments. Written and researched by Mike Fletcher.
August 2018. A privacy survey in the U.S found that Apple ranks among the world’s most trusted technology companies. On the flip-side, 56% of the survey respondents judged Facebook to be the least trustworthy. Ghost-written on behalf of Gemma Spence, Head of Ecommerce at PHD Global Business.
A top ad executive says the traditional way of driving sales 'just doesn’t cut it any longer,' and that a new model is emerging
August 2018. Consumers are no longer swayed by bogus, emotion-driven advertising. A top media executive claims a more effective path to brand trust, forged with simplicity, passion and single-minded expertise.
Ghost-written on behalf of Will Wiseman, Chief Strategy Officer, PHD U.S.
May 2018. Mike Fletcher heads to the Rome Cavalieri to report on highlights from the most inclusive and straight-talking Festival of Media Global to date.
May 2018. An annual report, designed to help Cvent's hotelier networks gain a greater understanding into the thoughts and processes of the meetings and events planner. For 2018, I wrote four separate reports analysing the Americas, EMEA, APAC and Global markets.
April 2018. Why brands need to better understand messaging's progression and how to integrate new capabilities into communication strategies more responsibly. Part of a new series of articles ghost-written for PHD’s Worldwide CEO Mike Cooper.
April 2018. This month, Mike Fletcher visits Clayton Hotel Chiswick in West London and receives a warm Irish welcome from a relatively undiscovered conference hotel.