Mike Fletcher is a freelance writer, digital content provider, professional photographer, editor and journalist. He owns Slippy Media, providing content solutions for a wide range of clients.
The lowdown from Advertising Week Europe 2023
Advertising Week Europe took over the Picturehouse Central cinema complex in London’s Piccadilly for three days of industry insights last week. Mike Fletcher reports on discussions around three key areas: artificial intelligence, data, and connected TV.
Event Planning for Accessibility: Tips and Best Practices
May 2023. Mike Fletcher provides practical tips and best practices you can implement to ensure accessibility is at the heart of your event planning.
A party fit for a King
May 2023. Mike Fletcher reflects on a Royal weekend of celebratory events and community volunteering.
A Must-Know Guide To Corporate Event Planning
April 2023. To help you navigate the business of corporate event planning, Mike Fletcher details everything you need to know - from managing budgets to measuring success.
IMEX Frankfurt 2023: See the Future of Event Tech with Cvent
April 2023. Heading to IMEX Frankfurt next month? You’ll find Cvent on stand C470, showcasing the latest in events and hospitality technology. Mike Fletcher reports.
The Ultimate Guide to Trade Show Marketing
April 2023. Take control of your trade show marketing with Mike Fletcher's step-by-step guide. Learn actionable tips on setting KPIs, measuring success and achieving your goals.
Event Planners Entering a Period Of Technology Consolidation Says Forrester
April 2023. Mike Fletcher looks through the findings of a new report on how organisers are coping with the digital demands of in-person event programmes.
The rise of Generative AI and how it’ll impact events
April 2023. Mike Fletcher looks at the latest developments in responsive chatbot technology and how it’ll benefit event marketers.
How to support stressed-out events professionals with workplace wellbeing
April 2023. Mike Fletcher speaks to Laura Capell-Abra - a workplace wellbeing advocate and Founder of Stress Matters, to find out how to spot a colleague who may be struggling and some key coping mechanisms for stressed-out events professionals.
An Event Planner’s Guide to Beating Burnout and Stress
March 2023. Mike Fletcher details ways to combat stress and avoid burnout for hard-working meetings and event planners
10 Green Event Ideas That Can Make a Huge Difference
March 2023. To assist with making more sustainable decisions when planning your next event, Mike Fletcher provides ten green tips to help you out.
Event Planning Guide: How to Plan for the Unexpected
March 2023. When it comes to event planning, many things are out of your control. However, there are always steps that you can take to be more prepared and ensure that there are processes in place to allow for calm decision-making and agile action when the unexpected arises. Mike Fletcher reports.
Connect with Cvent at International Confex 2023
February 2023. ExCeL London on the first two days of March is where you’ll find the UK’s meetings and events industry, brought together by International Confex. Mike Fletcher previews what activity Cvent has in-store for the show.
23 expos and events you won’t want to miss in 2023
January 2023. Take a look at our recommended calendar of key events for 2023 and start planning your trade show and conference diary today.
How an ‘Outperformer’ Mindset Will See Brands Through Turbulent Times
December 2022. During this period of political and economic uncertainty, Cheil Connec+ CEO, Ian Millner urges brands to think beyond recessionary tactics by learning from the behaviours and strategies of high growth companies. Ghost-written on behalf of Ian Miller for Ad Week.