Mike Fletcher

March 2020. Event planners increasingly seek to learn and steal from the festival format in order to evolve the delegate experience of a business conference or exhibition. But how should you do it correctly? Mike Fletcher reports.

March 2020. Why do events fail? Mike Fletcher hears the thoughts of Sam North, founder of Inflection Point Coaching & Consulting.

February 2020. In this hyper-connected world, while we’re never more than a ping, ring, tweet or beep away from conveying a new piece of event-related information, why do planners still suffer with no-shows? Mike Fletcher finds out & offers eight tips for getting more people to turn up to your events.

February 2020. What does the future of air travel look like? Mike Fletcher hears from Delta Air Lines CEO, Ed Bastian during CES 2020 in Las Vegas to find out. This article appears in the CES 2020 Snapshots e-booklet, produced by PHD Worldwide.

February 2020. The average employee can expect to spend 37% of their time at work attending meetings. Mike Fletcher looks at the influence planners can have over reducing the amount of meeting time wasted.

January 2020. This month, Mike Fletcher stays at the refurbished and renamed DoubleTree by Hilton Angel Kings Cross and discovers a unique in-room fitness offer.

January 2020. Following Ricky Gervais' performance at the Golden Globes, Mike Fletcher asks, 'is controversy a worthwhile addition to the event planner’s toolkit?'

December 2019. A call for event organisers to align their sustainability initiatives to the UN’s 17 Sustainable Development Goals isn’t just good for the planet, it may also ensure the future of the industry. By Mike Fletcher.

November 2019. Mike Fletcher stays at St James’ Court, a Taj Hotel and discovers the secrets that lie within.

November 2019. Earlier this year, Cvent released its annual list of Top Meetings Hotels for MICE planners. Mike Fletcher sits down with leaders from the top three best performing properties to learn a little more about what they do.

October 2019. Described by OMD EMEA Chief Executive, Guy Marks as ‘unflappable’, Guyana-born Gina Ramson-Williams talks to Mike Fletcher about her mission to develop OMD EMEA’s culture of inclusivity.

October 2019. Mike Fletcher heads to the Intercontinental London – The O2 to report on two days packed with education, debate, inspiration and Cvent technology.

August 2019. The meeting room of the future will need to place greater emphasis on sustainable practices as planners become more conscious of their environmental and social footprint. Mike Fletcher analyses the key findings from a survey of 250 meeting planners from five continents, carried out by international association, IACC.

July 2019. Qudini surveyed over 2,000 UK shoppers to discover the retail habits and behaviours of Millennials and Generation Z. This report by Mike Fletcher provides key insights for retailers on the types of items people are buying the most, the impact of e-commerce, the relevance of brand and the influencing power of social media.

July 2019. Event planners have always found ways to do more with less. But what happens when your budget gets cut, or the well simply runs dry mid-way through the planning process? Mike Fletcher reports.