Mike Fletcher is a freelance writer, digital content provider, professional photographer, editor and journalist. He owns Slippy Media, providing content solutions for a wide range of clients.
May 2022. Her Majesty The Queen has become the first British Monarch to celebrate a Platinum Jubilee, marking 70 years of service. Mike Fletcher looks at venues and sites of royal significance.
May 2022. OMD Worldwide’s MD of Product hails the importance of ‘Attention’ campaign optimisation and planning in advance of new in-feed insights from Twitter. Ghost-written on behalf of Jean-Paul Edwards for Advertising Week Europe.
April 2022. Britain will play host to both the UEFA Women’s Euro and The Commonwealth Games over the summer, before staging the Rugby League World Cup and the World Gymnastics Championships in October and November. Mike Fletcher reports on the opportunities for entertaining and hospitality.
April 2022. With the launch of sustainability measurement app SAM, Mike Fletcher looks at the importance of calculating the carbon impact of events.
April 2022. Adopt a value-based ticketing strategy for your events with these helpful tips from Mike Fletcher.
April 2022. Consumers everywhere now expect banks to be as convenient as next-day delivery services and as technologically advanced as upstarts and start-ups. A report into online banking services and appointments for retail choreography agency, Qudini.
April 2022. A report on the relevant themes from the South by Southwest cultural festival in Austin Texas for global media agency OMD. Agency staff on the ground sent through their thoughts after attending conference sessions and I was asked to translate them into a Debrief e-book for clients.
March 2022. Metaverse Fashion Week has been taking place this week with around 70 apparel brands showcasing NFT catwalk collections in Decentraland’s blockchain-based virtual world. Mike Fletcher reports.
March 2022. Vivactis Hyperfair has launched a ‘medical metaverse’ for healthcare professionals to train, learn and treat real-world clinical cases in a virtual hospital world. Mike Fletcher reports.