Mike Fletcher is a freelance writer, digital content provider, professional photographer, editor and journalist. He owns Slippy Media, providing content solutions for a wide range of clients.
August 2019. The meeting room of the future will need to place greater emphasis on sustainable practices as planners become more conscious of their environmental and social footprint. Mike Fletcher analyses the key findings from a survey of 250 meeting planners from five continents, carried out by international association, IACC.
July 2019. Qudini surveyed over 2,000 UK shoppers to discover the retail habits and behaviours of Millennials and Generation Z. This report by Mike Fletcher provides key insights for retailers on the types of items people are buying the most, the impact of e-commerce, the relevance of brand and the influencing power of social media.
June 2019. Advanced social media for events has evolved way beyond sending out a few tweets, slapping a hashtag on the marketing collateral and live tweeting the keynote. Mike Fletcher explains.
June 2019. Contributing editor for the inaugural World Exhibition Stand Awards programme, celebrating stand design and storytelling in an exhibition environment.
June 2019. Planning and executing a successful corporate event is no simple task. It’s typically a months-long process consisting of several stages and a variety of organisational steps. Mike Fletcher navigates the business of corporate event planning.
February 2019. Before there was Airbnb, pre-Uber and prior to Netflix’s response to those household cries of “Why is there nothing good on TV?” brand strategy focused on the notion of best practice. Over the past decade, challenger brand strategies have changed all that. Ghost-written for PHD’s Worldwide CEO Mike Cooper.
October 2018. Following this year’s UFI Congress in Russia, Craig Newman from the Johannesburg Expo Centre begins his tenure as President of the global association for the exhibitions industry. Mike Fletcher caught up with him to hear his aims and ambitions.
October 2018. A 24-page series of articles promoting openness and inclusion, part of a campaign to encourage PHD leaders across its global network to help initiate more diverse, open and inclusive workplace environments. Written and researched by Mike Fletcher.