Mike Fletcher

November 2020. ITV has appointed two creative diversity planners to drive greater inclusion both on and off screen and help implement the commercial broadcaster’s Diversity Acceleration Plan, launched earlier this year. Mike Fletcher reports.

November 2020. A hybrid version of the Virgin Money London Marathon will remain in place following the success of this year’s event, according to Event Director Hugh Brasher. Mike Fletcher reports.

November 2020. Mike Fletcher stands-in as acting editor of the trade title for the UK exhibitions industry. This month, EN investigates why the industry has been largely ignored by government for much of the past nine months and what the sector can do for greater recognition in a post COVID world.

November 2020. The spectre of Brexit should not be a key long-term issue for those meetings and event planners who have put short-term preparations in place, according to London & Partners’ Allen Simpson. Mike Fletcher reports.

November 2020. ITV’s CEO, Carolyn McCall has predicted an annual rise in advertising revenues for the final quarter of 2020 after November revenues rose by 6% and ITV Studios resumed the majority of its productions. Mike Fletcher reports.

November 2020. Virtual events are only as good as the content they broadcast. Even the best platform and attendee experience cannot save lacklustre speakers and dreary presentations. Mike Fletcher offers tips and advice for speaker sourcing and management.

October 2020. The UK advertising market is not expected to recover fully until 2022, according to a revised forecast from the latest Advertising Association/WARC Expenditure Report. Mike Fletcher reports.

October 2020. Christmas may end up looking a bit different this year, but that doesn’t mean you should skip the staff festivities. Virtual Christmas parties are fun online events that can be held over video conferencing platforms. Mike Fletcher explains how.

October 2020. Jackie and her sister Cathy share more than family ties. They also jointly own an 11-strong property portfolio in Cheshire. Mike Fletcher tells their story.

October 2020. The record-breaking erosion of UK marketing budgets slowed in Q3 of 2020, according to the latest figures from the IPA Bellwether Report, although a -23.3% fall in spend on advertising is still predicted for the year as a whole.

October 2020. Hybrid events combine both in-person and virtual experiences, offering the best of both worlds to planners and attendees alike. Mike Fletcher debunks some of the most common myths.

October 2020. Top tips for marketing hybrid conferences with personalised campaigns. Ghost-written on behalf of the European Marketing Manager at Cvent.

October 2020. An analysis report of updated research and outputs from a virtual event hosted by Dassault Systèmes on the subject of business sustainability.

October 2020. More than 60% of global companies remain committed to investing in their brand despite the economic impact of the COVID-19 pandemic, according to a new IPA/Financial Times study. Mike Fletcher looks at the findings.

October 2020. Mike Fletcher stands-in as acting editor of the trade title for the exhibitions industry. This month's EN is full of positivity, reasons to be optimistic and sound advice.