Mike Fletcher

May 2022. Her Majesty The Queen has become the first British Monarch to celebrate a Platinum Jubilee, marking 70 years of service. Mike Fletcher looks at venues and sites of royal significance.

May 2022. OMD Worldwide’s MD of Product hails the importance of ‘Attention’ campaign optimisation and planning in advance of new in-feed insights from Twitter. Ghost-written on behalf of Jean-Paul Edwards for Advertising Week Europe.

April 2022. The collaborative nature of a virtual summit allows planners to bring experts together online in order to spark conversation and problem-solving ideas. Mike Fletcher investigates.

April 2022. Glisser’s Chief Evangelist, Vanessa Lovatt recently hosted a powerful panel session discussing the up-to-date challenges and required skill-sets for delivering the ‘Virtual Event Experience 2.0’. Mike Fletcher reports on the findings.

April 2022. Britain will play host to both the UEFA Women’s Euro and The Commonwealth Games over the summer, before staging the Rugby League World Cup and the World Gymnastics Championships in October and November. Mike Fletcher reports on the opportunities for entertaining and hospitality.

April 2022. With the launch of sustainability measurement app SAM, Mike Fletcher looks at the importance of calculating the carbon impact of events.

April 2022. Adopt a value-based ticketing strategy for your events with these helpful tips from Mike Fletcher.

April 2022. A report into the impact of virtual appointment offerings on retail businesses following a survey of more than 2,000 US consumers. Written for retail choreography agency, Qudini

April 2022. Consumers everywhere now expect banks to be as convenient as next-day delivery services and as technologically advanced as upstarts and start-ups. A report into online banking services and appointments for retail choreography agency, Qudini.

April 2022. A report on the relevant themes from the South by Southwest cultural festival in Austin Texas for global media agency OMD. Agency staff on the ground sent through their thoughts after attending conference sessions and I was asked to translate them into a Debrief e-book for clients.

March 2022. Metaverse Fashion Week has been taking place this week with around 70 apparel brands showcasing NFT catwalk collections in Decentraland’s blockchain-based virtual world. Mike Fletcher reports.

March 2022. Virtual events provide a trove of personal data. Glisser’s Vanessa Lovatt spoke to AdAge about the pitfalls planners must confront in this age of myriad digital event touch-points. Mike Fletcher reports.

March 2022. Will 2022 go down in history as the genesis of the metaverse? Mike Fletcher looks at the progress to date of hosting events in new digital worlds.

March 2022. Vivactis Hyperfair has launched a ‘medical metaverse’ for healthcare professionals to train, learn and treat real-world clinical cases in a virtual hospital world. Mike Fletcher reports.

March 2022. Editor of Digital Event News. In this edition, we look at why planners should start paying close attention to the evolution of 3D digital worlds alongside opinions, top tips and best practice for staging virtual and hybrid events.