Mike Fletcher

September 2020. Television advertising helps brands to be perceived as more popular and successful, according to research commissioned by Thinkbox. Mike Fletcher looks at the findings.

September 2020. Like countless other sectors, COVID-19 is having a devastating impact on the events industry across the UK and Europe. In the UK alone, 30,000 jobs are at immediate risk with 60% of the entire supply chain struggling to remain operational. Mike Fletcher provides advice for anyone who finds themselves out of work.

September 2020. The Advertising Standards Authority (ASA) has launched a campaign in Scotland designed to rebuild public trust in advertising and promote its role in helping to keep all ads ‘legal, decent, honest and truthful’. Mike Fletcher reports.

September 2020. Andras and Fiona’s property renovation in Chester became even more of a challenge after they discovered historic bomb damage. Mike Fletcher tells the story.

September 2020. As venues across Europe begin to welcome back physical meetings and conferences, the question of how to blend both in-person and online in an engaging events environment is moving swiftly up the agenda. By Mike Fletcher

September 2020. Mike Fletcher stands-in as acting editor of the trade title for the exhibitions industry. Could an outdoor car show, which went ahead against the odds, be the driving force required to ignite confidence in exhibitions? In this issue, EN visits London Concours to find out.

August 2020. As live event activity makes its gradual return to overall marketing strategies, now seems like an opportune time to remind ourselves (and those holding the corporate purse strings), why events are so essential to brand growth.

August 2020. Facebook has confirmed plans to roll-out its news service to five more countries, including the UK in the coming months, after launching in the U.S last year. By Mike Fletcher

August 2020. Almost 160 age-restricted ads broke advertising rules by appearing in children’s media during a three-month period, according to an ongoing online monitoring initiative conducted by the Advertising Standards Authority (ASA).

August 2020. Lockdown Britain was more responsive to direct mail (DM) campaigns than at any point in the three years since JICMAIL began tracking activity, according to the latest findings from the independent organisation for the mail channel.

August 2020. Fortnite has got itself banned from the Apple App Store but as Mike Fletcher explains, it looks to have been a sublime marketing manoeuvre, which may have longer-term consequences for the tech giant.

August 2020. Short attention spans to online content are a myth. For organisers planning virtual events, follow these tips from Mike Fletcher to guarantee attendees' undivided attention.

August 2020. Public Health England became the UK’s biggest advertiser during the three months of lockdown, while McDonald’s saw the largest reduction in annual advertising spend (-97%), according to the latest Nielsen Adintel data.

August 2020. It’s true, live events are back! Planners in the UK can now do what you do best and start preparing for a return to safe venues, meeting rooms and conference halls, which have all been busy implementing a full range of measures to keep you and your delegates safe. Mike Fletcher provides the low-down.

August 2020. ITV has confirmed that more advertisers are starting to return following the coronavirus crisis, as advertising revenue for July was down 23%, compared with a 42% drop in June and a 46% decline in May.