Mike Fletcher

February 2021. Shopify has forged a partnership with TikTok to give its UK merchants access to the TikTok For Business platform. Mike Fletcher reports.

February 2021. Zenith predicts that advertising spend by UK beauty and personal luxury brands will increase by 3.1% this year from £587 million to £605 million. Mike Fletcher reports.

February 2021. The International Live Events Association (ILEA) carried out an online survey amongst members, asking a series of 25 questions to gain insight and understanding into the trends most likely to dominate the next 12 months and beyond. Mike Fletcher analyses the findings for this 16-page report.

February 2021. Gamification is the process of creating game-like systems around virtual event content, whether that be by creating teams, rewarding points for tasks, or tracking completion. Mike Fletcher reports.

February 2021. WPP has partnered with short-form mobile video platform, TikTok in a deal that will provide its agencies and clients with early access to advertising products. Mike Fletcher reports.

January 2021. How do you stage a virtual awards event? And how does it differ from all those virtual meetings and conferences you’ve hosted over the past 12 months? Follow these pointers for a gold-standard outcome. By Mike Fletcher.

January 2021. The most talked about trends and topics from Las Vegas' virtual CES 2021. Nine articles written live during the annual Consumer Electronics Show on subjects including e-commerce, the role of the CMO, the future of mobility and confronting the data dilemma.

January 2021. Anticipated growth for the UK advertising market over the next 12 months has been upgraded to 15.2%, according to the latest AA / WARC Expenditure Report. Mike Fletcher reports.

January 2021. Mike Fletcher reports on the findings from the latest Bellwether report into ad-spend in the final quarter of 2020 and assesses the speed of economic recovery.

January 2021. Start the year right with a refresher on virtual meetings etiquette, compiled by Mike Fletcher.

January 2021. Sky has appointed Tim Pearson as the new managing director of Sky Media UK, replacing John Litster who is stepping down from the role after eight years. Mike Fletcher reports.

January 2021. Channel 4 has appointed Ally Castle as its creative diversity and disability lead. Mike Fletcher reports.

January 2021. When last year’s IBTM World Trends Watch Report, written over the summer of 2019, predicted that the Virtual Experience Economy would be the big trend for 2020, no-one could have imagined just how little time this evolution to online would take. Mike Fletcher takes a look at this year's report.

December 2020. Sustainability is firmly back on the agenda for corporate event planners, according to this year’s ICE Benchmarking Research, in association with Cvent. By Mike Fletcher

December 2020. The Insights 2020 report by AudienceProject found that traditional weekly television viewing has declined in all countries, with the exception of Finland. Mike Fletcher reports.