Mike Fletcher

June 2021. SEE Network’s ‘Man in London’, Kieran Dennis explains to Mike Fletcher how a little local knowledge goes a long way. The first in a series of blog articles introducing the major players that make-up a new European DMC network.

June 2021. Cvent was due to host its first hybrid seminar at ExCeL London during International Confex. You know what they say about best laid plans... Mike Fletcher reports.

June 2021. As in-person events return and virtual elements remain valued add-ons, planners have an opportunity to change how they work by turning to technology to reduce stress and aid the project management of the hybrid iteration of their next event. Mike Fletcher suggests apps that can help.

June 2021. In the build-up to World Environment Day on 5 June, Mike Fletcher takes a closer look at the environmental impact of both virtual and hybrid events and suggests some green-focused do’s and don’ts for planners.

May 2021. Sky Media, the advertising sales arm of Sky, has launched a £2 million support scheme for small businesses, providing free access to TV advertising through AdSmart. Mike Fletcher reports.

May 2021. In January, global professional services network, EY announced its intent to become carbon negative by the end of the year and to achieve net zero in 2025. Mike Fletcher hears how the company's MICE division is playing its part.

May 2021. Any #eventprofs still believe that the viewing public will accept & forgive technical issues associated with virtual events? Live at Worthy Farm should evaporate such naivety quicker than the last roll of Andrex at the festival toilet-block. Mike Fletcher reviews the livestream.

May 2021. Instead of fuelling the senses, experiential digital content stirs the emotions - driving equivalent results in brand loyalty, awareness and purchasing. Mike Fletcher explains.

May 2021. Combined advertising spend across the US, UK, Australian, New Zealand and Canadian markets has lifted +4% above the total recorded in Q1 2020 and +1% above the pre-Covid Q1 2019 period, according to Standard Media Index (SMI) data. Mike Fletcher reports.

April 2021. Live at Worthy Farm, Glastonbury’s ticketed livestream for 2021, has added more artists and today announced set timings plus an ‘encore’ repeat screening for the following day. Mike Fletcher reports.

May 2021. What are the most persuasive arguments to convince budget holders to invest in both digital and in-person elements? To help you state a persuasive case, Mike Fletcher spoke to David Stanley, Head of Corporate Events at Aztec Live and Adam Simpson, Director of Marketing and US Sales at etc.venues.

May 2021. A majority of UK consumers would boycott or significantly reduce how much they purchased from any brand whose advertising appeared near to Covid-19 conspiracies, according to the 2021 TAG/BSI UK Brand Safety Survey. Mike Fletcher reports.

May 2021. Experiential is the strategy of engaging an audience through direct interaction with a brand or its products. Here's five favourite examples to inspire from Mike Fletcher.

April 2021. Revenues could fall by as much as £825 million in six years without progress and effective cross-media measurement, according to a report from Enders Analysis. Mike Fletcher reviews the findings.

April 2021. With the business events industry making strides to become a more environmentally-friendly sector, sustainable venues are in high-demand. Mike Fletcher looks at some options.