Mike Fletcher is a freelance writer, digital content provider, professional photographer, editor and journalist. He owns Slippy Media, providing content solutions for a wide range of clients.
September 2020. Like countless other sectors, COVID-19 is having a devastating impact on the events industry across the UK and Europe. In the UK alone, 30,000 jobs are at immediate risk with 60% of the entire supply chain struggling to remain operational. Mike Fletcher provides advice for anyone who finds themselves out of work.
September 2020. The Advertising Standards Authority (ASA) has launched a campaign in Scotland designed to rebuild public trust in advertising and promote its role in helping to keep all ads ‘legal, decent, honest and truthful’. Mike Fletcher reports.
September 2020. As venues across Europe begin to welcome back physical meetings and conferences, the question of how to blend both in-person and online in an engaging events environment is moving swiftly up the agenda. By Mike Fletcher
September 2020. Mike Fletcher stands-in as acting editor of the trade title for the exhibitions industry. Could an outdoor car show, which went ahead against the odds, be the driving force required to ignite confidence in exhibitions? In this issue, EN visits London Concours to find out.
August 2020. Facebook has confirmed plans to roll-out its news service to five more countries, including the UK in the coming months, after launching in the U.S last year. By Mike Fletcher
August 2020. Almost 160 age-restricted ads broke advertising rules by appearing in children’s media during a three-month period, according to an ongoing online monitoring initiative conducted by the Advertising Standards Authority (ASA).
August 2020. Lockdown Britain was more responsive to direct mail (DM) campaigns than at any point in the three years since JICMAIL began tracking activity, according to the latest findings from the independent organisation for the mail channel.
August 2020. Public Health England became the UK’s biggest advertiser during the three months of lockdown, while McDonald’s saw the largest reduction in annual advertising spend (-97%), according to the latest Nielsen Adintel data.
August 2020. It’s true, live events are back! Planners in the UK can now do what you do best and start preparing for a return to safe venues, meeting rooms and conference halls, which have all been busy implementing a full range of measures to keep you and your delegates safe. Mike Fletcher provides the low-down.