Mike Fletcher

February 2019. Before there was Airbnb, pre-Uber and prior to Netflix’s response to those household cries of “Why is there nothing good on TV?” brand strategy focused on the notion of best practice. Over the past decade, challenger brand strategies have changed all that. Ghost-written for PHD’s Worldwide CEO Mike Cooper.

January 2019. Pendley Manor in Tring is currently undergoing extensive refurbishment. Mike Fletcher heads out of London to discover peacocks, fresh air and a perfect blend of history and modernity.

October 2018. Following this year’s UFI Congress in Russia, Craig Newman from the Johannesburg Expo Centre begins his tenure as President of the global association for the exhibitions industry. Mike Fletcher caught up with him to hear his aims and ambitions.

October 2018. Stand-in editor for one issue of Exhibition World, the bimonthly trade title for the global exhibitions industry.

October 2018. A 24-page series of articles promoting openness and inclusion, part of a campaign to encourage PHD leaders across its global network to help initiate more diverse, open and inclusive workplace environments. Written and researched by Mike Fletcher.

October 2018. A report detailing the findings and analysis from the Modern Event Marketing European Study, conducted by the CMO Club. Written and design project managed by Mike Fletcher.

August 2018. A privacy survey in the U.S found that Apple ranks among the world’s most trusted technology companies. On the flip-side, 56% of the survey respondents judged Facebook to be the least trustworthy. Ghost-written on behalf of Gemma Spence, Head of Ecommerce at PHD Global Business.

August 2018. Consumers are no longer swayed by bogus, emotion-driven advertising. A top media executive claims a more effective path to brand trust, forged with simplicity, passion and single-minded expertise.
Ghost-written on behalf of Will Wiseman, Chief Strategy Officer, PHD U.S.

July 2018. Insight and inspiration from five days of talks on creativity in advertising at Cannes Lions 2018. My 12 articles, written live during the festival, compiled into an ebook for PHD Worldwide.

June, 2018. The Meetings Show Daily is a newspaper published by Eventful Publishing, written and edited by Mike Fletcher for each day of the two-day Centaur-owned exhibition.

June 2018. Session highlights and key talking points from FOMG 2018 in Rome. My six articles, written live during the one-day media conference, compiled into an ebook for PHD Worldwide.

May 2018. Mike Fletcher heads to the Rome Cavalieri to report on highlights from the most inclusive and straight-talking Festival of Media Global to date.

May 2018. An annual report, designed to help Cvent's hotelier networks gain a greater understanding into the thoughts and processes of the meetings and events planner. For 2018, I wrote four separate reports analysing the Americas, EMEA, APAC and Global markets.

April 2018. Why brands need to better understand messaging's progression and how to integrate new capabilities into communication strategies more responsibly. Part of a new series of articles ghost-written for PHD’s Worldwide CEO Mike Cooper.

April 2018. This month, Mike Fletcher visits Clayton Hotel Chiswick in West London and receives a warm Irish welcome from a relatively undiscovered conference hotel.